TONG SIMON

Seventy is the New Forty

Objective

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To create a retail store experience with packaged goods under dedicated sub-brands. Research a chose target group and investigate their needs and wants, developing a diverse range of branded products for the store.


Approach

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My teammates and I developed an identity for a retail store called Grand Sterling aimed at a senior demographic. We envisioned a range of products that would cater to their lifestyle, including healthcare, fitness, travel, hobby goods and entertainment. Golly was the sub-brand that carried indoor, outdoor, and premium wooden game products for seniors have fun together.


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