Neue Pollution
Objective
Reinforce principles of visual communication via typographic usage. Create a typographic cardset, introducing a unique typeface and its family. The set needs to be informative, educational, fun and original.
Approach
Helvetica Neue is one of the most popular typefaces in the world. Similarly, air pollution in China is well-known. I used graphic design language to combine Helvetica Neue with air pollution in China to create an original typeface for the cardset.
