The corporate sponsor, GM provided a project brief. the teamproduced design proposals based on the sponsor’s project brief and made adjustments based on sponsor feedback. Emphasis was placed on concept, research, refinement, deliverables, presentation, and meeting project objectives.
My teammates and I developed an identity for Buick with millenials as the target market. The new generation look refernced the Buick heritage. Branding includes new logos, new vehicles for 2025, wordmarks for each vehicle, and a branding book.