Pinstriped Barcode
Objective
Come up with a concept for a line of sustainable powder-mixed latex house paints for both interior and exterior use. Develop and design paint package. Select or develop a possible brand, package structure, and graphics to define a clear target group.
Approach
Create a new product line for ‘Paul Smith’ of environmental friendly paint. Draw on the signature logo of the pin-striped bar code for the branding and packaging shape to appeal to the target market of homeowners who appreciate luxury brands and decor both inside and outside.
