TONG SIMON
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Seventy is the New Forty

 

Seventy is the New Forty


Objective

Create a retail store experience with packaged goods under dedicated sub-brands. Research a chosen target group and investigate their needs and wants to develop a diverse range of branded products for the store.

 

Approach

My teammates and I developed an identity for a retail store called Grand Sterling aimed at a senior demographic. We envisioned a range of products that would cater to their lifestyle, including healthcare, fitness, travel, hobby goods and entertainment. The sub-brand that carried indoor, outdoor, and premium wooden game products was named Golly. Seniors could play with friends or grand kids. Bright color and large typeface simply for readability.

 
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