TONG SIMON
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Upgrade Tradition

 

Upgrade Tradition


Objective

Create a new identity, application system and graphic standards manual for a cab service.

 

Approach

Luxor taxi service is the oldest cab company in San Francisco. I rebranded their identity to make the brand more professional, trustworthy and recognizable in the marketplace. Design of an original cab interior makes Luxor unique. I strengthened brand equity by creating new rich markets such as wearable applications.

 

 
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